Our proven process breaks your website development plan into four comprehensive steps consisting of:
- Strategy
- Solution Creation
- Implementation
- After Launch
Each phase flows into the next, ensuring a dynamic site design and excellent visitor experience.
Strategy
To build a website that achieves the optimal visitor experience and meet the needs of our client, it is necessary to develop an in-depth understanding of their business, industry, target audience, competitors and products.
We begin with a needs analysis survey. By collecting information from your management team, key customers and your competitors, it is much easier to create the "Internet Plan" and present the proposed objectives to the key decision makers. Once they understand the scope, they can make a more informed decision on the objectives and budget of the new site.
Here are just some of the advantages that a strong Web Development Strategy provides:
- Ensures a clearly defined set of site objectives
- Allows us to build a scalable solution that will evolve with your needs
- Establishes a way to measure your site's success
- Clearly defines your budgetary and time requirements
- Assists with key management commitment to the web project
We work closely with each client to define the primary parameters of the project, identify the targeted audience and tailor the solution to the specific needs.
We gather all available data from the client, the Internet, libraries, and other sources to become familiar with the company's products, range of services and competition. We also research the potential technological difficulties and limitations.
In this phase, we design an abstract model of the site which includes:
- Structural Look and Feel
- Content Considerations
- Architecture Layout
- Functionality
We implement and present the abstract design ideas to the clients for review and feedback.
Solution Creation
During this stage, we work with the Client to define informational content, and functional requirements to create a site layout and user interface design. Our goal is to develop the most efficient and intuitive user experience while meeting the business requirements of our Client.
This phase defines the structuring and presentation of text, graphics and interactive tools to create a user interface that is logical, intuitive and easy to use. We also define the mission/vision of the site, the content/functionality, the navigation system, the organization of information, and the search interface.
We engage with our Clients as partners, and we encourage active collaboration particularly during the solution creation development. This involves strategies such as real-time design, where our Client "sits in" with the designer, providing immediate feedback to revisions; and regular postings to a secure test site where modifications can be immediately evaluated. This constant collaboration with our clients ensures that the designs are consistently being developed and refined in the desired direction.
Implementation
During Implementation, the Design Team goes into full production mode. Great attention is paid to image and search engine optimization (SEO).
If we are working with dynamically generated content (which is increasingly the norm), we also create web-based database maintenance pages for our client's staff to manage using standard web browsers.
We conduct usability testing before we launch the site in a live environment. During this testing we are looking to identify any last minute, minor design enhancements that will further increase the efficiency of the visitor experience.
Lastly, we transfer the website to the client's server, or ISP, and test it with the client. The final result is a fully realized version of our Clients' internet vision.
After Launch
We don't stop once the site is launched. We fully monitor and debug all websites during the first 30 days of site implementation.
We are proud of the work we do and always strive to deliver an Internet solution that meets and goes beyond Clients' expectations. During the After Launch phase, we re-confirm that this has been accomplished and make any necessary additions and enhancements to our clients' sites based on the original set of goals.
Often, throughout the web development process, our clients may have identify additional long-term ideas for their web-based projects. These opportunities are revisited in order to move into the on-going phase of their web-based presence.
After the website is fully functional, we provide complete support to our clients including improvements with the latest technologies and any required updates. We can create a custom service plan to help the client maintain their site or provide specialized training to ensure the site remains current and accurate.