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Web Analytics

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Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. For example, it helps one to estimate how traffic changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Getting the data is the easy part. Analysing the data requires special knowledge and billlewington web solutions can assist with your website traffic flow.

Typical uses of Web Analytics

  • Click Analysis - determine the site performance, with regards to where the visitors are clicking
  • Customer Lifecycle Analysis - visitor-centric approach to measuring page views, clicks and other events (such as API calls, access to third-party services, etc.) and are tied to an individual visitor instead of being stored as separate data points (clicks)
  • Geolocation of visitors - IP geolocation database or API, visitors can be geolocated to city, region or country level to taylor website content for visitor location
  • Visitor Analysis - Unique visits, returning visits, page flow and exit points all provide feedback on the site structure and flow
  • Page/Site Duration - identify how long visitors stay on your site and what areas most interest them allowing you to maximize your website development budget
  • Bounce Rate - percentage of visits that are single page visits to improve user experience
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