You could have the most beautiful web site on the Internet. You could have the most wonderful product or service. But the fact of the matter is that all of this is absolutely useless, unless people can find your web site.
Submitting your completed web site to the search engines is not as simple as it first appears, if you want to appear in the top 10 or 20 sites displayed by the search engine.
Search engines scan your site and pick up on specific optimization factors to determine that web page's rank in the results pages. The better optimized a web page is, the higher the ranking. And the more traffic your webpages receive, the higher long term ranking you will receive. So essentially, you could have the best service or products in the world, but if your website is poorly optimized, you won't get any web traffic to your site and your business will miss a lot of opportunities.
Each search engine has it's own unique way of looking at your web site to determine what words you should be found by, and it changes often. You need the know what search engines look for and how to capitalize on this information. Depending on what you know ahead of time could make the difference between someone finding your site, or not.
Steps To Being Found
Define Your Target Audience
As important as a business plan, knowing your target audience will help you position yourself in the search engines. And your audience is not always the person who will buy from you directly. Sometimes it is a related industry or service that could assist you in finding a potential customer through Indirect Marketing.
With a little effort you can probably identify three or four examples of your target audience.
This is where we come in.
We can help you identify many more of the potential types of customers that may want to visit your site
Keyword & Key Phrase Selections
For a moment take yourself away from what you do. If you plan to sell something on your website, forget you have ever heard of the product. If your product is a service, forget you know anything about that service. Maybe even ask a seven year old to help you out.
This may seem silly, but it is a necessary step to choosing words that people may use for finding your products or services on the Internet. These Keywords or Keyword Phrases are very important. Try not to get too sophisticated or use industry jargon in this initial set of keywords. But don't use your company name as a keyword unless the potential customers already knows the name.
Research, Research and More Research
Next, apply some basic rules to your list of keywords:
- Do most people use singular words or plurals?
- Do most people search in past, present or future tense?
- Do most people search for words using adjectives?
- Do most people search for single or multiple words?
Now, test your list of keywords and see if you find your competitor sites. Be aware that it is unethical and ill-advised to use your competitors names as keywords. Lawsuits and trademark regulations should be taken into consideration.
How about spelling? Remember, there are many forms of spelling based on country and a great many people can not spell very well. What about grammar skills, level of schooling, people typing in ALL CAPITALS and many more relevant factors that can effect your ranking in search engines?
This is where we come in.
We can help you create your Keyword list and research your competitor sites.
Keep Track Of Your Marketing Effort
Marketing 101 always states it is extremely important to know how the money comes in. Or, in this case, how people found your site on the search engine and what terms they used in their search. By using a few marketing techniques, you can immediately simply your tracking process.
Track Your Visitors
In some cases, your Internet Provider will provide detailed statistical reporting or many sites use Google or Bing Analytics to track how many people visited your site. By monitoring these reports over time, you can identify weaknesses and strengths in your search engine strategy.
Tracking Keyword Success
Detailed access reports are important as they show you which of the Landing Pages were the most successful, what key words or phases work the best for your site. Once you narrow down the most effective words for finding your site, submit similar Landing Pages to less successful search engines.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign or specific set of key words or key word phases.
It may be where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, You-tube, Facebook, Instagram, Twitter, or similar place on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (request information, call, click link, etc).
By submitting Landing Pages with their own Keywords, we can now take advantage of the specific search engine to increase your ranking, if you know how the search engine sets priority to pages.
This is where we come in.
We know how the search engines work. We know if tags are given priority over links from other pages (back links).
Web analytics is a sub-section of a proper Search Engine Optimization (SEO) plan. More information about how billlewington Web Solutions can optimize your SEO plan, click below.Website Analytics